SOCIOECONOMIC DYNAMICS AND WILLINGNESS TO PAY FOR WATER SUBSCRIPTION DECISIONS IN PEKANBARU
Keywords:
Socioeconomics, willingness to pay, PAM water, Pekanbaru, public servicesAbstract
High quality drinking water is an essential need for public health and welfare. In Pekanbaru city, clean water supply efforts through the Pekanbaru-Kampar. Drinking Water Supply System (SPAM) which continues to be developed by local government to meet the needs of water suitable for consumption. However, public interest, particularly among potential customers, in SPAM services still varies. This research aims to analyze the socio-economic dynamics of the community and their relationship with willingness to pay (WTP) on the decision to subscribe to water services provided by the Drinking Water Company (PAM) Pekanbaru City. The background of this research is based on the low penetration rate of household clean water services despite the increasing need for access to potable water. Using a qualitative approach and case study method, data was collected through in-depth interviews, observations, and documentation of residents from various socioeconomic backgrounds in the Pekanbaru-Kampar SPAM service area. The results of the research indicate that factors such as household income, education level, perception of service quality, previous experience with water services, and social norms in the surrounding environment significantly influence the community's decision to subscribe. In addition, it was found that willingness to pay is not only influenced by financial capability but also by trust in the service provider institution and perceptions of the value of water as a public necessity. This research recommends community-based approaches and increased service transparency as strategies to enhance customer participation. This research is expected to contribute to the development of more inclusive and equitable clean water policies and promote sustainable development in the public service sector.
References
Ahmad, F., Setyawan, R., & Dewi, T. (2017). Willingness to pay masyarakat terhadap penyediaan air bersih berbasis SPAM di Kabupaten Bantul. Jurnal Sumber Daya Air, 13(2), 112–119.
Altaf, M. A., Whittington, D., Jamal, H., & Smith, V. K. (1993). Rethinking rural water supply policy in the Punjab, Pakistan. Water Resources Research, 29(7), 1943–1954.
Ardian, D. (2018). Analisis faktor-faktor yang mempengaruhi minat berlangganan air bersih SPAM. Jurnal Teknik Lingkungan, 9(1), 33–41.
Assyakurrohim, Dimas, Dewa Ikhram, Rusdy A Sirodj, And Muhammad Win Afgani. 2022. “Metode Studi Kasus Dalam Penelitian Kualitatif.” Jurnal Pendidikan Sains Dan Komputer 3 (01): 1–9. Https://Doi.Org/10.47709/Jpsk.V3i01.1951.
Bappeda Kota Pekanbaru. (2022). Laporan Tahunan Pemerintah Daerah Pekanbaru.
BPS Riau. (2023). Profil Kemiskinan di Provinsi Riau 2023.
BPS Kota Pekanbaru. (2023). Statistik Daerah Kota Pekanbaru.
Creswell, J. W. (2013). Qualitative Inquiry and Research Design: Choosing among Five Approaches. New York: Sage Publications
Damanik, R. (2021). Strategi Peningkatan Pelanggan Air Bersih Melalui Komunikasi Sosial: Studi Kasus di PDAM Medan. Jurnal Ilmu Sosial dan Politik, 25(1), 88–101.
David B. Allsop et al. (2022). Qualitative Methods with Nvivo Software: A Practical Guide for Analyzing Qualitative Data, Psych4, no. 2 (2022): 142–59
Dewi, A. R., & Handayani, S. (2020). Persepsi Masyarakat terhadap Layanan Air Bersih PDAM di Wilayah Pinggiran Kota. Jurnal Sosial Ekonomi, 18(2), 122–135.
Executive Summary Kinerja BUMD Air Minum Tahun 2024. (2025). Kementerian Pekerjaan Umum.
Fadli, Muhammad Rijal. (2021). “Memahami Desain Metode Penelitian Kualitatif.” Humanika 21 (1): 33–54. Https://Doi.Org/10.21831/Hum.V21i1.38075.
Fauzi, R., & Yuliana, N. (2021). Willingness to Pay for Public Services: A Research of Urban Water in Indonesia. Asian Journal of Water, Environment and Pollution, 18(1), 54–65.
Hafidhah Hafidhah and Aprilya Dwi Yandairi. (2021). Training Penulisan Systematic Literature Review dengan Nvivo 12 Plus,” Madaniya2, no. 1 (2021): 60–69.
Hanemann, W. M. (1991). Willingness to pay and willingness to accept: How much can they differ? The American Economic Review, 81(3), 635–647.
Levi, M., & Stoker, L. (2000). Political trust and trustworthiness. Annual Review of Political Science, 3, 475–507. https://doi.org/10.1146/annurev.polisci.3.1.475
Mankiw, N. G. (2021). Principles of Economics (9th ed.). Cengage Learning.
Nauges, C., & van den Berg, C. (2009). Perception of health risk and averting behavior: An analysis of drinking water in Sub-Saharan Africa. World Bank Policy Research Working Paper No. 5314. https://doi.org/10.1596/1813-9450-5314
Nauges, C., & Whittington, D. (2010). Estimation of water demand in developing countries: An overview. The World Bank Research Observer, 25(2), 263–294. https://doi.org/10.1093/wbro/lkp016
Nofrianti, R., & Hidayat, R. (2020). Determinasi minat rumah tangga terhadap layanan air minum perpipaan di Kota Padang. Jurnal Ilmu Ekonomi, 18(3), 201–214.
Harim Rionaldo Ottu, F., Aloysius Nay, F., Paulina Maure, O., Inamuel Fallo, S., Mauleto, K. (2022). Analisis Faktor-faktor yang mempengaruhi permintaan volume air pada PDAM Kota Kupang. Leibniz: Jurnal Matematika Volume 2, Nomor 2, Halaman 23–34 Juli 2022 e-ISSN: 2775-2356
Pattanayak, S. K., Yang, J.-C., Whittington, D., & Kumar, K. C. B. (2005). Coping with unreliable public water supplies: Averting expenditures by households in Kathmandu, Nepal. Water Resources Research, 41(2). https://doi.org/10.1029/2003WR002443
Peraturan Menteri ESDM No. 16 Tahun 2012 tentang Pedoman Penyelenggaraan Konservasi Air Tanah
Peraturan Menteri Kesehatan No. 2 Tahun 2023 tentang Peraturan Pelaksanaan Peraturan Pemerintah Nomor 66 Tahun 2014 tentang Kesehatan Lingkungan
Peraturan Pemerintah Nomor 43 Tahun 2008 tentang Air Tanah
Rachmawati, R. (2019). Faktor-faktor yang mempengaruhi minat berlangganan air PDAM: Studi pada masyarakat Surabaya. Jurnal Administrasi Publik, 16(1), 33–45.
Subekti, R., & Pratama, A. (2021). Kualitas layanan dan loyalitas pelanggan PDAM: Studi pada pelanggan rumah tangga di Kota Semarang. Jurnal Ekonomi dan Manajemen, 13(2), 88–99.
Sugiyono, Prof. Dr. (2023). Metode Penelitian Kuantitatif Kualitatif Dan R&D.
Suryani, M. (2022). Studi Kualitatif Perilaku Masyarakat dalam Mengakses Air Bersih. Jurnal Antropologi Indonesia, 43(3), 320–335.
Susanti, M., & Fitriani, D. (2021). Akses air bersih dan ketimpangan sosial: Studi kasus masyarakat miskin perkotaan. Jurnal Kebijakan Publik, 6(2), 87–95.
Susanti, W., et al. (2022). Faktor Sosial dan Ekonomi dalam Pemilihan Sumber Air Bersih Rumah Tangga. Jurnal Penelitian Kesehatan, 20(1), 45–59.
Tapsuwan, S., Brennan, D., & Ingram, G. (2007). Valuing urban wetlands of the Gnangara Mound: A hedonic property price approach. Australian Journal of Agricultural and Resource Economics, 51(3), 303–320. https://doi.org/10.1111/j.1467-8489.2007.00381.x
Undang-Undang Nomor 17 Tahun 2019 tentang Sumber Daya Air.
Whittington, D., Briscoe, J., Mu, X., & Barron, W. (1990). Estimating the willingness to pay for water services in developing countries: A case study of the use of contingent valuation surveys in southern Haiti. Economic Development and Cultural Change, 38(2), 293–311. https://doi.org/10.1086/451794
Zulkarmain, Luthfi. (2021). Analisis Mutu (Input Proses Output) Pendidikan Di Lembaga Pendidikan Mts Assalam Kota Mataram Nusa Tenggara Barat. Manazhim 3 (1): 17–31. Https://Doi.Org/10.36088/Manazhim.V3i1.946.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Jurnal Ekonomi dan Bisnis
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
