PENGARUH E-COMMERCE TERHADAP PERKEMBANGAN UMKM DI KOTA PALANGKARAYA

Authors

  • Tanti M. Rajagukguk Jurusan Ekonomi Pembangunan, Fakultas Ekonomi dan Bisnis, Universitas Palangkaraya, Indonesia
  • Hendrik Suryadi Jurusan Ekonomi Pembangunan, Fakultas Ekonomi dan Bisnis, Universitas Palangkaraya, Indonesia
  • Nadia Anggreani Jurusan Ekonomi Pembangunan, Fakultas Ekonomi dan Bisnis, Universitas Palangkaraya, Indonesia
  • Indrawan Saputra Jurusan Ekonomi Pembangunan, Fakultas Ekonomi dan Bisnis, Universitas Palangkaraya, Indonesia
  • Ayu Lestari Doloksaribu Jurusan Ekonomi Pembangunan, Fakultas Ekonomi dan Bisnis, Universitas Palangkaraya, Indonesia

Keywords:

E-commerce, UMKM, Simple Linear Regression

Abstract

This study discusses the influence of e-commerce on the development of Micro, Small, and Medium Enterprises (UMKM) in Palangkaraya City. With the growth of information technology, especially e-commerce, UMKM are undergoing a significant transformation. Although conventional trade still dominates, the shift to e-commerce has affected business dynamics. This study uses a quantitative approach with primary data from 30 UMKM owners who use e-commerce in Palangkaraya. Simple regression analysis showed a relationship between e-commerce and UMKM, but the results were not statistically significant. Nonetheless, UMKM in Palangkaraya City continue to thrive, demonstrating their resilience during difficult times and the potential of utilizing technology for business growth.

References

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Published

2023-12-05

Issue

Vol. 2 No. 1 (2024): Januari

Section

Articles

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