PENGARUH KETERLIBATAN INFLUENCER DAN SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN BRAND SKINCARE SKINTIFIC

Authors

  • Allisa Isnaini, Dian Sudianti, Jelita Rismawati, Nadya Shevyani, Sarah Ayu Putri S, Destia Rika Purnamawati Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Bhayangkara Jakarta Raya

Keywords:

Influencer, Social Media Marketing, Purchase Decision, Skintific Skincare Brand

Abstract

This research uses a qualitative research method approach. Which is to find out the results of the influence of influencer involvement and social media marketing on purchasing decisions for the Skintific skincare brand. Technology is becoming an increasingly important part of everyone's life because of its rapid development, therefore social media is very influential for brand promotion media, plus the collaboration of influencers with social media has a big influence on increasing consumer purchasing decisions.

References

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Vol 5 No 3 (2024) 1899 - 1914 P-ISSN 2620-295 E-ISSN 2747-0490 DOI: 1047467/elmal.v5i3.6190 1899 | Volume 5 Nomor 3 2024 Pengaruh Influencer, Brand Image, dan Product Quality terhadap Keputusan Pembelian pada Produk Skincare Skintific

INNOVATIVE: Journal Of Social Science Research Volume 3 Nomor 4 Tahun 2023 Page 8238-8248 E-ISSN 2807-4238 and P-ISSN 2807-4246

Universitas Muhammadiyah Mataram Mataram, 12 Juni 2024 ISSN 2964-6871 | Volume 3 Juni 2024

Volume 6 Nomor 4 (2024) 4644 - 4656 P-ISSN 2656-2871 E-ISSN 2656-4351 DOI: 10.47467/alkharaj.v6i4.1025

VALUES, Volume 2, Nomor 3, Tahun 2021 e-ISSN: 2721-6810

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Published

2024-06-28

Issue

Vol. 2 No. 7 (2024): Juli

Section

Articles

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