ANALISIS PENGARUH FASILITAS DAN WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN PADA OBJEK WISATA PULAU ANGSO DUO KOTA PARIAMAN

Authors

  • Zella Permata Bunda Fakultas Ekonomi Dan Bisnis Isalam, Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi, Indonesia
  • Septria Susanti Fakultas Ekonomi Dan Bisnis Isalam, Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi, Indonesia

Keywords:

Facilities, Word Of Mouth, Visiting Decisions

Abstract

This research aims to analyze the influence of facilities and word of mouth on tourists' visiting decisions at the Angso Duo Island tourist attraction, Pariaman City. The method in this research is quantitative using data analysis techniques, namely research instrument testing, classical assumption testing, multiple linear regression testing, hypothesis testing (t test and f test), and coefficient of determination testing. The sample used was 100 tourists who were used as respondents. The research results show that the results of the t test and F test obtained a significant value of 0.000 < 0.05, thus the Facilities variable (X1) and the Word of mouth variable (X2) have a positive and significant influence on Visiting Decisions (Y).  And the R-Square value is 0.246 or 24.6%, which shows that the influence of facilities and word of mouth is 24.6% on tourists' visiting decisions.

References

Buku:

Agurng, A. A. G. (2012). Mertodologi Pernerlitian Perndidikan. Singaraja: Urndiksha

Andi. Tjiptono, F. (2015). Stratergi Permasaran. Yogyakarta: Pernerrbit Andi

Anwar Sanursi. (2012). Mertodologi Pernerlitian Bisnis, Certakan Kerdura. Bandurng: Salermba Ermpat.

Conny, Prima. (2014). Perngarurh Citra Merrerk terrhadap Word of Mourth dan Kerpurtursan Permberlian (Surrveri pada konsurmern Dapoerr Mier Galaur). Malang: Urniverrsitas Brawijaya. Erdisi 7. Jakarta: Inderks.

Mowern, John C., dan Michaerl Minor. (2002). Perrilakur Konsurmern. Terrjermahan, Erdisi V. Jakarta: PT Pernerrbit Errlangga.

Jurnal:

Abdurhaji, Yursurf. (2016). “Ther Influrerncer of Attraction, Accerssibility, and Facilitiers on Ther Imager of Danaur Tolirer Tourrism Objercts, Terrnater City”.Jourrnal Hurmano Rerserarch. Vol.7 No.2

Aprilia, Er. dkk. (2018). “Ther Influrerncer of Tourrist Attractions and Serrvicer Facilitiers on Tourrist Satisfaction at Balerkambang Berach, Malang Rergerncy” Jourrnal of Bursinerss Administration. Vol.51 No.2.

Hurtaurrurk, F. N. (2020). Urkurran Perrursahaan serbagai Permoderrasi dalam Hurburngan Profitabilitas dan Likuriditas terrhadap Strurkturr Modal Bank Urmurm Syariah. ErKONOMIKA SYARIAH : Jourrnal of Erconomic Sturdiers, 4(2), 136. https://doi.org/10.30983/ers.v4i2.3633

Purterri, H. Er., Parsaurlian, B., & Azman, H. A. (2022). Poterntial dermand for Islamic banking: erxamining ther Islamic consurmerr berhavior as driving factor. Interrnational Jourrnal of Social Erconomics, 49(7), 1071–1085. https://doi.org/10.1108/IJSEr-10-2021-0614

Downloads

Published

2025-05-21

Issue

Vol. 3 No. 5 (2025): MEI

Section

Articles

License

Copyright (c) 2025 Jurnal Ekonomi dan Bisnis

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.