PENGEMBANGAN MODEL BISNIS PADA PT. SAHIBUNA SABILA SALAM BUKITTINGGI MENGGUNAKAN BUSINESS MODEL CANVAS (BMC)

Authors

  • Ilham Yoga Pratama Fakultas Ekonomi Dan Bisnis Islam Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi
  • Rusydi Fauzan Fakultas Ekonomi Dan Bisnis Islam Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Keywords:

Business Model Canvas, Development Strategy, SWOT Analysis, Blue Ocean Strategy, Umrah Business Model

Abstract

The issue addressed in this study is the absence of a comprehensively structured business model and the stagnation in business growth due to suboptimal development strategies. The objective of this research is to identify the currently implemented business model and to design an innovative and adaptive future business model that responds to market changes. This study employs a descriptive qualitative method with data collection techniques including in-depth interviews, observation, documentation, and literature review. The collected data were analyzed by identifying the nine elements of the Business Model Canvas (BMC), evaluated through SWOT analysis to understand the strengths, weaknesses, opportunities, and threats, and further analyzed using the Blue Ocean Strategy (BOS) framework to design a development strategy based on value innovation. The research findings indicate that PT. Sahibuna Sabila Salam needs to strengthen several elements such as customer segmentation, value proposition, distribution channels, and customer relationships. Through the designed Future BMC, the company is directed to create new value, enhance digital services, and reach untapped markets. The conclusion of this study is that the application of BMC, combined with SWOT and BOS, provides a more effective strategic direction for business development. The implication of this research encourages the company to immediately implement the newly designed business model in order to enhance competitiveness and ensure sustainability in the umrah travel industry.

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Lainnya:

Hasil Pra Riset: Shohibul Hazbullah, Staff Operasaional PT. Al- Shafwah Wisata Mandiri (Smarts Umrah). Pada tanggal 23 September 2023

Wawancara dengan Bapak H. Bustamar, Tanggal 28 November 2023 di PT. AlShafwah Wisata Mandiri (Smarts Umrah)

Wawancara dengan Bapak Iburman dan Ibu Hilma (Alumni dan calon Jemaah Umrah PT. Al- Shafwah Wisata Mandiri (Smarts Umrah), Tanggal 28 November 2023

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Published

2025-08-11

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Vol. 3 No. 7 (2025)

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Articles

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