IMPLEMENTATION OF BUSINESS MODEL CANVAS AS A BUSINESS DEVELOPMENT STRATEGY IN MICRO, SMALL AND MEDIUM ENTERPRISES NYEMILINYUKS.ID IN MAKASSAR CITY
Keywords:
Business Development Strategy, Model, Business Model Canvas (BMC), MSMEsAbstract
A high number of MSMEs should absorb a lot of labor. However, the reality is that some MSMEs are still unable to absorb labor. This happens because many MSMEs do not experience development in their business operations. The development of a business is determined by the ability to plan and implement strategies, as strategies require business owners to think long-term and improve all implementations in a more orderly manner. This research aims to implement the right strategy for the business Nyemilinyuks.id, with the hope of developing the operational aspects of the business being run. The strategic method that will be applied is the Business Model Canvas, which consists of 9 elements: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure. This research is a descriptive (exploratory) qualitative study. Where the object of the study is the Business Model Canvas. This research uses the unit of analysis, which consists of several individuals from the Nyemilinyuks.id business. The type of data examined is qualitative data, which is primary data obtained thru direct observation and direct question-and-answer interviews with the relevant parties, namely the business owner, employes, and consumers of Nyemilinyuks.id. This research employs the purposive sampling method, which deliberately determines or selects the respondents to be studied. The total number of samples is 7 people. The result of this research is to improve and add several elements of the Business Model Canvas (BMC) applied by Nyemilnyuks after analysis, where there are several elements that need to be improved to enhance business operations, help increase product sales, and achieve sales targets, including customer segments, value propositions, customer relationships, channels, key activities, and key partners.
References
Alyas, -. 2017. “STRATEGI PENGEMBANGAN USAHA KECIL DAN MENENGAH DALAM PENGUATAN EKONOMI KERAKYATAN (Studi Kasus Pada Usaha Roti Maros Di Kabupaten Maros).” Sosiohumaniora 19(2):114–20. doi: 10.24198/sosiohumaniora.v19i2.12249.
Amiruddin Idris. 2018. Pengantar Ekonomi Sumber Daya Manusia. Yogyakarta, Sleman: Deepublish Digital.
Awaluddin, Atep. 2022. “Analisis Penerapan Strategi Pemasaran Business Model Canvas (BMC) Studi Kasus Pada Usaha Inland Coffe.”
Belfani, Elga, Efni Anita, and Sri Rahma. 2023. “Pengaruh Modal, Lokasi, Dan Promosi Terhadap Perkembangan Usaha Mikro Kecil Dan Menengah (Studi UMKM Bidang Kuliner Di Talang Banjar Jambi Timur).” Jurnal Kajian Dan Penalaran Ilmu Manajemen 1(4):283–96.
Carazein, Angeline Shakila. 2022. “Analisis Business Model Canvas Pada Starbucks Coffee.” 1–4.
Chandra Alamsyah, Hendrawan Supratikno, Setyo Hari Wijanto. 2006. “PERANAN AMBIGUITY DALAM PROSES ALIH PENGETAHUAN MELALUI ALIANSI STRATEJIK : STUDI EMPIRIK DI INDONESIA.” Jurnal Ekonomi Dan Bisnis Indonesia Vol. 21, N:156–74.
Dakhoir, Ahmad. 2018. “Eksistensi Usaha Kecil Menengah Dan Pasar Tradisional Dalam Kebijakan Pengembangan Pasar Modern.” Jurnal Studi Agama Dan Masyarakat 14(1):31. doi: 10.23971/jsam.v14i1.783.
Dr. Silverius Soeharso, S.Psi, SE, MM. 2020. Psikologi Bisnis - Paradigma Baru Mengelola Bisnis. Jessica De. edited by M. B. . Wirawan Setiadi. Yogyakarta: LAUTAN PUSTAKA.
Eka, Agung, ANdi Nita Purnama. 2023. “UMKM Di Makassar Didorong Makin Bergeliat Di Tahun 2023.” Gosulsel.Com. Retrieved November 21, 2023 (https://gosulsel.com/2023/01/14/umkm-di-makassar-didorong-makin-
bergeliat-di-tahun-2023/).
Ellitan, Lena. 2006. “Strategi Inovasi Dan Kinerja Perusahaan Manufaktur Di Indonesia: Pendekatan Model Simultan Dan Model Sekuensial.” Jurnal Manajemen, Vol. 6, No. 1, Nov 2006 6(1):1–22.
Fatimah1, Iin, Agus Syam2, Muhammad Rakib3, Rahmatullah4, and Muhammad Hasan5. 2020. “Pengaruh Literasi Kewirausahaan Dan Peran Orang Tua Terhadap Kesiapan Berwirausaha Mahasiswa Pendidikan Ekonomi Fakultas Ekonomi Universitas Negeri Makassar.” Indonesian Journal of Social and Educational Studies Vol.1, No.
Gunawan, Beni Teguh, and Firdausi Nuzula. 2020. “Dampak UMK Dan PDRB Terhadap Pengangguran Di Pulau Jawa Tahun 2015: Analisis Spasial Ekonometrik.” Jurnal Ketenagakerjaan 15(1). doi: 10.47198/naker.v15i1.46.
Hambali, A., & Andarini, S. 2021. “Formulasi Strategi Pengembangan Bisnis Menggunakan Pendekatan Business Model Canvas (BMC) Dan SWOT Analysis Dalam Upaya Meningkatkan Daya Saing Pada Piring Seng Coffee & Co Tunjungan Surabaya.” Journal of Applied Business Administration 5(2):131-142.
Hamndu, Linda Elfiati, Erni Qomariyah, and Ninik Endang Purwati. 2020. “ANALISIS PENGEMBANGAN USAHA RUMAH MAKAN DALAM
MENINGKATKAN KEUNTUNGAN (Studi Pada Rumah Makan Kampung Empang Di Kota Kendari).” Business UHO: Jurnal Administrasi Bisnis 5(2):602. doi: 10.52423/bujab.v5i2.16741.
Hutamy, Ericha Tiara, Adelia Marham, Andi Naila Quin Azisah Alisyahbana, Nur Arisah, and Muhammad Hasan. 2021. “Analisis Penerapan Bisnis Model Canvas Pada Usaha Mikro Wirausaha Generasi Z.” Jurnal Bisnis Dan Pemasaran Digital 1(1):1–11. doi: 10.35912/jbpd.v1i1.453.
Junaidi, M. 2023. “UMKM Hebat, Perekonomian Nasional Meningkat.”
Kementrian Keuangan RI Direktorat Jenderal Perbendaharaan.
Licen Indahwati Darsono. 2004. “LOYALTY & DISLOYALTY: SEBUAH PANDANGAN KOMPREHENSIF DALAM ANALISA LOYALITAS PELANGGAN.” KINERJA Volume 8,:Hal.163-173.
Made Refa Kusumawati, Ni, and Hairunnisa Saragih. 2019. “‘Analisis Strategi Bisnis Starbucks Reserve Dewata Bali Menggunakan Metode Business Model Canvas.’”
Majid, Abdul. 2005. Perencanaan Pembelajaran. Remaja Rosdakarya.
Mashuri. 2020. “Analisis Dimensi Loyalitas Pelangan Berdasarkan Perspektif Islam.” Iqtishaduna: Jurnal Ilmiah Ekonomi Kita Vol. 9, No:56.
Mutmainah, Nurfitri. 2020. “Peran Perempuan Dalam Pengembangan Ekonomi Melalui Kegiatan UMKM Di Kabupaten Bantul.” WEDANA: Jurnal Kajian Pemerintahan, Politik Dan Birokrasi 6(1):1–7.
Natallia, Della, Livya Wachyu Susanti, Herisen Herisen, and Maya Malind. 2022. “Business Model Canvas Bagi Umkm Moii Foods.” Seminar Nasional
Pariwisata Dan Kewirausahaan (SNPK) 1:154–60. doi: 10.36441/snpk.vol1.2022.33.
Noezpoet, Prasmanan. 2024. “Implementasi Business Model Canvas Pada Umkm Seblak Prasmanan Noezpoet.” 4789:1–8.
Novegya Ratih Primandari. 2023. Strategi Pengembangan UMKM. Yogyakarta: Deepublish Digital.
Osterwalder, Alexander. 2010a. Business Model Generation. New York: John Wiley & Sons, Inc. Osterwalder, Alexander. 2010b. Business Model Generation.
Osterwalder, and A. &. Yves Pigneur. 2013. “Business Model Generation.” PT. Elex Media Komputindo. Jakarta.
Rainaldo M, Wibawa, B.M, Rahmawati Y. 2017. “Analisis Business Model Canvas Pada Operator Jasa Online Ride-Sharing (Studi Kasus Uber Di Indonesia).” Jurnal Sains Dan Seni ITS 6 (2):235–39.
Ramadhani, Saffa Archietya, Syamsu Rizal, and Azwar -. 2023. “Strategi Pengembangan Usaha Melalui Pendekatan Business Model Canvas (Studi Pada Usaha Rumahan Achiella Cake).” Jurnal Administrasi Profesional 4(2):87–96. doi: 10.32722/jap.v4i2.6495.
Rianita Puspa Sari, and Deri Teguh Santoso. 2019. “Pengembangan Model Kesiapan UMKM Di Era Revolusi Industri 4.0.” Jurnal Media Teknik & Sistem Industri 3(1):37–42. doi: 10.35194/jmtsi.v3i1.561.
Rika Widianita, Dkk. 2023. “Pengembangan Usaha Mikro Kecil Dan Menengah Di Dinas Koperasi Dan Usaha Mikro Kecil Dan Menengah Di Kota Tomohon.” AT-TAWASSUTH: Jurnal Ekonomi Islam VIII(I):1–19.
Shobaah, Royyaa, and Heru Irianto. 2023. “‘ Akselerasi Hasil Penelitian Dan Optimalisasi Tata Ruang Agraria Untuk Mewujudkan Pertanian Berkelanjutan ’ Penerapan Business Model Canvas Sebagai Strategi Pengembangan Bisnis Bagi UMKM Gula Aren Temon Di Kabupaten Pacitan.” 7(1):1369–76.
Sri Handini, Sukesi, Hartati Kanty Astuti. 2019. Strategi Pemberdayaan Masyarakat Dalam Upaya Pengembangan UMKM Wilayah Pesisir. Natasha Al. edited by N. Azizah. Surabaya: Scopindo Media Pustaka.
Srijani, Kadeni, Ninik. 2020. “Peran UMKM (Usaha Mikro Kecil Menengah) Dalam Meningkatkan Kesejahteraan Masyarakat.” EQUILIBRIUM : Jurnal Ilmiah Ekonomi Dan Pembelajarannya 8(2):191.
Tambunan, Tulus T. H. 2019. UMKM DiIndonesia. Bogor: Ghalia Indonesia.
Wardana, Muhammad Harsa, and Farida Djumiati Sitania. 2023. “Strategi Pengembangan Bisnis Melalui Pendekatan Business Model Canvas Pada Kedai Kabur Bontang.” Jurnal Teknik Industri (JATRI) 1(1):10–17. doi: 10.30872/jatri.v1i1.492.
Waruwu, Marinu. 2024. “Metode Penelitian Dan Pengembangan (R&D): Konsep, Jenis, Tahapan Dan Kelebihan.” Jurnal Ilmiah Profesi Pendidikan 9(2):1220–30. doi: 10.29303/jipp.v9i2.2141.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Jurnal Ekonomi dan Bisnis
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
