STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PADA DAVONNA BEAUTY STORE

Authors

  • Kevin Ali Piaggio Prodi Ekonomi Pembangunan, Sekolah Tinggi Ilmu Ekonomi Jambatan Bulan Timika, Papua
  • Anita Zilvana Prodi Ekonomi Pembangunan, Sekolah Tinggi Ilmu Ekonomi Jambatan Bulan Timika, Papua

Keywords:

Marketing Strategy, Increased Sales, Davonna Beauty Store, Social Media, Influencer Marketing, Promotion, Customer Loyalty, Customer Experience, Sales Growth.

Abstract

This research shows that increasing sales at the Davonna Beauty Store can be achieved through the implementation of planned and targeted marketing strategies. Several steps that can be taken include market analysis and customer segmentation to understand consumer needs and preferences. In addition, utilizing digital platforms, such as social media and influencer marketing, will help increase brand awareness and attract new customers. Attractive promotions, such as discounts, product bundling and loyalty programs, can strengthen relationships with existing customers and attract new consumers. Improving customer experience through optimal service and ease of shopping, both offline and online, is also a key factor in driving sales. With the right marketing strategy, Davonna Beauty Store can strengthen its competitive position and achieve significant sales growth.

References

Widyanti, A., & Surya, I. (2020). Pengaruh Strategi Pemasaran Terhadap Peningkatan Penjualan: Studi Kasus di Toko Kosmetik Davonna. Jurnal Ekonomi dan Bisnis, 12(2), 85-100.

irmansyah, N. (2021). Analisis Pemasaran Media Sosial pada Usaha Kecantikan. Jurnal Pemasaran dan Manajemen, 8(1), 45-56.

Handoko, H. (2021). Impact of Digital Marketing on Sales Performance in Cosmetic Stores. International Journal of Business Management and Economic Research, 12(3), 912-920.

Jansen, B. J., & Shih, P. (2022). Social Media Marketing and Its Effect on Consumer Buying Behavior. Journal of Marketing Research, 59(1), 30-42.

Saraswati, N., & Saputra, H. (2020). "Penerapan Strategi Pemasaran untuk Meningkatkan Penjualan Produk Kecantikan pada Tokopedia." Jurnal Ilmu Ekonomi & Pemasaran, 14(1), 85-97.

Hanna, R., & Rohm, A. (2017). "The Influence of Social Media on Consumer Behavior." Journal of Marketing Research, 54(2), 275-292.

Gunawan, D., & Arief, B. (2018). "Analisis Strategi Pemasaran pada Bisnis Ritel Kecantikan di Surabaya." Jurnal Ekonomi dan Bisnis, 10(2), 114-129.

Juno, L. S., & Haryanto, D. (2020). "Analisis Pemasaran Produk Kecantikan melalui Media Sosial di Indonesia." Jurnal Manajemen dan Pemasaran, 15(4), 202-215.

Gandhi, P., & Sharma, P. (2018). "Customer Satisfaction and Loyalty in Retail Business." International Journal of Retail & Distribution Management, 46(8), 678-693.

hang, Y., & Zhao, J. (2017). "Strategic Marketing Planning in Retail Business." Journal of Retailing and Consumer Services, 35, 123-135.

Downloads

Published

2025-01-09

Issue

Vol. 3 No. 1 (2025): Januari

Section

Articles

License

Copyright (c) 2024 Jurnal Ekonomi dan Bisnis

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.